Air Jordan is the most famous NBA star Michael Jordan Nike named series. In 1985, Michael Jordan Nike launched the first named Jordan shoes, Air Jordan series first. Although this kind of shoes in time with a strange color and new technology, but no one ever thought, which turned out to be the beginning of a myth.
Each season, signing a template is created and has a great success: Air Jordan 2, Air Jordan 3, Air Jordan 4, and so on. It was only in 1997 that created the brand Jordan Brand. Since its launch, Air Jordan continues to grow and offer new colors and patterns. Its impact is so commercial and cultural.